Where do environmentalism, shaving and penis jokes intersect? Philips Norelco has found the magic answer with a new ad campaign, which encourages the would-be shaver to create a virtual self complete with your ideal body and face, “level of deforestation” and a “friend”–either a nude woman or an animal–to accompany you to the scenic locale of your choosing.
Appalled? Contact Arent Jan Hesselink, chief press officer of Philips, arentjan.hesselink@philips.com
