“She’s rich, she’s beautiful, she’s smart. She has everything…but does she have everything? Not if she doesn’t have a Rusco American Bidet!”
This ad was reprinted in the June 1978 No Comment section of Ms.
It goes on to explain that “a woman’s femininity comes from the assurance that she’s always fresh.” Apparently you’re not a real lady unless you have a bidet to wash and dry your ladybits.