From The Stacks: More Miles Per Gal

More Miles Per Gal

Want “More Miles per Gal?” Look no further than this brilliant cart, “designed to allow your housekeeping system maximum efficiency and service.” Your two-legged housekeeping system, that is. This ridiculously offensive ad manages to demean and  dehumanize women and people who provide cleaning services at the same time! It was reprinted in the No Comment section of the June 1983 issue of Ms.

Comments

  1. That's a stretch. It clearly means the literal housekeeping system rather than the employees.

  2. Thanks for your comment. I think the ambiguity is part of the ad's concept, since the text clearly refers to the literal housekeeping system, whereas the title and image clearly reference the human component and wouldn't make sense otherwise. I tried to reflect that ambiguity in my comment, but I see that it could be misunderstood.

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