INTERVIEW: Rewriting Masculinity with “The Good Men Project”

Last June marked the beginning of The Good Men Project–an online magazine that this very website described as “what enlightened masculinity might look like in the 21st century.” Now that they’ve had several months to settle into the blogosphere, I caught up with Good Men Media’s CEO, Lisa Hickey, to talk about their first half-year and the future of Good Men:

Ms. Blog: What were your initial goals for this project and how have they changed or evolved over time?

Lisa Hickey: Our initial goal for the project was very simple: It was simply to start a conversation about what it means to be a good man. The original way that we did that was through a book that Tom Matlack had put together—the defining moments in men’s lives. They were stories about these really interesting moments, whether it was the time that a husband got kicked out on the street for being a cheat and a drunk, or the time that a man discovers that his son has autism, or someone who goes off to war and then finds out he can’t live life as a civilian. Those moments where they really have to make these choices and think about what is good, what does this mean to me as both a man and a good man. That was the very simple idea that drove everything forward.

Were there other magazines that influenced you?

Mostly magazines that we didn’t want to aspire to (laughs). Part of the secondary goal was we felt that the way men are portrayed in the media these days is often not very positive. Men are depicted as cheaters, villains or couch potatoes, or dumb idiots who only want to talk about sex and sports. I don’t mean to overgeneralize it, but I think that that’s a common perception of the way the media portrays men. Part of our mission was to change that and say, ‘Hey, men are much more multidimensional than they’re portrayed.’ In the same way that feminism took the idea of women being only one-dimensional and seen as sex objects or housewives and opened up the door to have people view them as very complex, multi-dimensional people, we wanted to do the same thing with men.

What would you consider to be the defining features of a good men’s magazine?

One that talks about the often provocative subjects that people don’t normally talk about in public, gives insights to the way that decisions are made around moral or ethical issues and is not afraid of polarizing topics. That’s one thing we have learned as we’ve gone along: We are hated by both feminists and men’s rights groups a lot of times because they don’t think that we’re doing enough for either group. We embrace that. We say, ‘Great. Disagree with us, come join the conversation, write for us, let’s hear your voice.’ because we want to understand what the issues are and not judge them.

What have these groups been criticizing in particular?

We’ve been accused of misandry by the men’s rights groups. We’ve been accused of using shameful language around men. We’ve been accused of not understanding the issues that men face in divorce courts and how they are screwed out of getting custody for their children so often. On the other side of the spectrum, we’ve been accused of using language that is pro-male and anti-woman, to have outdated views of feminism, to be part of this patriarchy, to be creating a network around men when it should be a network around humans. So we definitely get very specific things from both sides.

What have you learned then, in the first several months of operation?

That the conversation is even more important than we originally thought, in part because of these polarizing groups and the fact that we are able to bring them together. I like nothing better than when we put an article out there and we get the opposing sides arguing amongst themselves in the blog comments.

Going to your site’s mission statement, you wrote, ‘We suppose we are a difficult magazine to categorize and that’s exactly how we like it.’ Do you think that your site can be categorized now? Or can you more properly identify the site’s allies?

I think that it’s difficult to categorize for two reasons. One is that we do have these polarizing topics and because we allow people to talk about both sides of the issue it is hard to tell which side we’re on sometimes. So some of our most controversial topics … when people have made comments that are against that topic we say, ‘Come write a post for us,’ and then we publish that post.

Do you have a favorite article?

I can’t say that I have a favorite. I think that in general, my favorite ones are the articles that are about individual men confronting something in their personal life and working through how they arrived at an insight about that. And telling that story in a very personal, narrative way. For instance, we had Gregory Sherl who writes about his struggles with OCD and we had Matt Salesses who has a column called “Love Recorded” where his first post was about the courtship of this woman who he then later married—it’s a written reality TV show.

What are the future plans for the Good Men Project?

We’d like to continue expanding it into a true media platform and not just a magazine. Right now we have everything from another film that we might make, to a play that we’re writing and hoping to produce on Broadway in the near future. So to really expand the discussion into different media channels and engage people in this discussion of what it means to be a good man in whatever interesting way is possible.


  1. How refreshing!

  2. Thanks for this, Kyle. I am excited about the Good Men Project, and pleased to have joined the staff as a writer. I think there's a range of views about feminism to be found among GMP contributors, and that's fine. I know that for me, men's struggle to become connected to each other, to the women in their lives, and to other men is deeply intertwined with (and ought to be informed by) the feminist project.

    Looking forward to more GMP/Ms. collaboration!

    • I just want to say that Hugo has resigned from TGMP. Why? In a nutshell, it was because of irreconcilable conflicts between Tom Matlock, Lisa Hickey and Hugo Schwyzer over the role of feminism on the site. The majority of people who post to TGMP nowadays are misogynistic men’s rights activists (MRAs) and Matlock and Hickey do not intervene when they bash feminists.

      I don’t know if Ms. Magazine is still an official supporter of TGMP but the editors need to take a close look at what TGMP has become.

  3. The first article I read by The Good Men Project was about a young man buying a piece of ass in Amsterdam. A very pretty piece of ass as he describes it. He said something, like, “There is no sexual etiquette with a prostitute”, describing how as soon as he was done boinking her he got up and left. Somehow this experience with his bought-and-paid-for piece of ass to whom he was absolved of showing etiquette has made him A Good Man.

    You know, I had, and will continue to have, high hopes from The Good Men at The Good Men Project. I really want more from an online magazine that calls itself The Good Men Project. I would like to read about men who really are Good Men or trying.

  4. I’ve read several articles in The Good Men Project and am very disappointed in them. By no stretch of the imagination is The Good Men Project pro-feminist. The articles I’ve read range from navel gazing to misogynistic. If men like Allan G. Johnson, Gary Lemons, and Jackson Katz would write for The Good Men Project, it would be a very good, productive website.

    Unfortunately, The Good Men Project is part of the problem of patriarchy, not part of the solution.

  5. I was thrilled when the Good Men Project came into existence. However, it has definitely become an anti-feminist space with MRAs (Men’s Rights Activists) spewing viciously anti- female rhetoric. What a shame.

  6. Mad Adam says:

    What I find refreshing about TGMP is that the editors are extremely willing to let the community drive the conversation. There have been feminist writers, MRM writers, writers who don’t seem to be aware of either side on any significant level, and it all kinda mixes together. Just reading the comments on this is enough to show the virtues of the site – when TGMP is posted on MRA sites, it’s given the exact same reaction. It’s a site where everyone can find something to hate, and something to love. The editors do this on purpose, the whole idea is to stimulate conversation based on discussions of men in a multidimensional way.

  7. The GoodMenProject is neither pro-feminist nor pro-MRA.

    It seems the GoodMenProject is accepting any contribution and comments from both sides without editing them. And what’s wrong with that?

    If Hugo Schwyzer does not want to comment anymore on the GoodMenProject it’s up to him. His decision.

    As far as I know, Hugo is not banned to comment on the GoodMenProject.

    However he and other feminists must accept the fact, that the GoodMenProject is NOT a feminist publication.

  8. I’m not sure I understand why the feminist movement is treated as if it has made no mistakes and cannot be criticized. I am also not sure I understand why men who advocate for men’s rights are inherently misogynistic. I wasn’t aware that feminism was perfect or a zero-sum game.

    Can someone please shed light on these two absolute truths?

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