New Zealand Update: Misogynist Contest Still Misogynist

Yesterday we reported on New Zealand’s The Rock FM’s “Win a Wife” contest. The contest gave a N.Z. man the chance to pick a Ukrainian bride from the Endless Love Agency database. Also included was an all-expense-paid trip to Ukraine to, presumably, pick her up and bring her home. On Feb. 15, after an international uproar, The Rock had pulled the contest from its website and posted the following disclaimer in its place:

Due to the growing concern and controversy surrounding The Rock’s latest competition ‘Win a Wife’,  Rock management will be making a special on-air announcement at 5 p.m. this afternoon.

One might have thought they were going to apologize and announce the cancellation of the contest. They didn’t.

Last night The Rock announced that they felt the title of the contest was “misleading”  and have instead renamed it the “Win A Trip To Beautiful Ukraine For 12 Nights And Meet Eastern European Hot Lady Who Maybe One Day You Marry” competition. Aside from the name change, all other aspects of the competition–including the premise that women are prizes to be won–remain the same.

The decision to change the competition name came after complaints from Ukrainian officials. In a letter to the Broadcasting Standards Authority, Ukrainian Ambassador to Australia Valentyn Adomaytis wrote:

The Embassy of Ukraine, the existing Ukrainian New Zealand community and general public opinion in your country… take it as the indecent demonstration of low taste and cultural standards as well as utter disrespect and violation of human dignity directed not only at Ukrainian women but at the entire better part of the humankind.

The Facebook group “Stop The Rock’s ‘Win a Wife’ Campaign” has been putting pressure on The Rock’s advertisers to withdraw, but as of now the winner of the newly-renamed, still-misogynist contest is scheduled to be selected by The Rock on Feb. 28


  1. This constitutes human trafficking according to the UN convention to end all forms of discrimination against women. How is this not an international human rights concern?

  2. Angela Church says:

    Thank you! Your support is so appreciated.

  3. Are you serious? Do you even realise that all they are giving away is the opportunity to meet a woman from Ukraine? It is up to HER if they get married etc, nobody is being forced to do anything.Have you even done any research on the subject? It's not like they are giving away a physical human being as a prize, its just a holiday to a beautiful country, and a chance to meet a woman from a dating agency. Get a sense of humour. This kind of activity is commonplace in many countries, where people pay for their own holiday. Do you have a petition to stop that? All this radio station are doing is giving that opportunity to someone for free.

    • Wow, Dan. Your ignorance is truly astounding. This radio station is perpetuating and profiting from the myth of the desperate, impoverished, submissive Russian bride.

      • Boris - German says:

        None of these New Zealand guys would think to have any chance to meet a girl in Germany or Australia even through an agency and to get her married after 12 days experience. It works only due to the fact that Ukrainian Girls are in very bad social circumstances. Even a poor NZ or European guy can run a rather big show for a few days and impress such girls.
        I think it would be more honnest to sponsor an escort for him for these 12 days in NZ. Then both know what they want and what they get. But this would be bad for the immage of the radio))).

    • Pam Redela says:

      I agree with you, Laura. Careful Dan! Your male privilege is showing…

    • David Grice says:

      And like so many, you spectacularly fail to take account of the circumstances that lead these women to join these agencies, of the fact that it is not just this single competition but what it says about women's place in society, of what this sort of attitude means.

      The response to the opposition to the competition shows precisely why the opposition is needed. The vitriolic and mysogynist ranting simply shows the type of mindset this competition reinforces.

      Quite apart from my abhorrence of the attitudes engendered by this competition and the way it treats women, I strongly object to the image it gives of men in this country. I strongly object to being portrayed as a sexist pig – merely by being a kiwi man. Because that is what this competition does.

      It astounds me that people who support the competition are so incredibly lazy that they cannot take a moment to actually read the summary of facts the Facebook page provides. The moderators have done a fantastic job.

      The competition may nearly be complete, but this fight is far from over.

  4. Jaedo-sama says:

    Are you kidding she has a bright red present boe on her head as if she was a prize? I’d love to go to another country with her as my guide like a host family in forienghn exchange programs but I’d feel like a desperate freak if I intended to marry the unknown individual (and I wouldn’t be allowed to marry her in australia but thats a different kind of rant) Are there woman who would marry a complete stranger? Prehapes my worry is if an abusive misogynistic drug addict won the contest then what? seeing as though its an open comtest, still this better be a pathectic radio prank

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