We Heart: YouTube Response to Beyonce

Recently, we posted about the problems with Beyonce’s brand image: We love the girl power, not so much the racialized and sexualized fetishization. As blogger Janell Hobson wrote, Beyonce’s video for Run the World (Girls) presents a “cliched, sexualized display of the Battle of the Sexes in which power derives only from sexual and embodied prowess.”

So we heart that YouTube user NineteenPercent, who goes by Amber, posted a smart-aleck response to Beyonce. “Her new song is called ‘Girls Who Run the World.’ I don’t think it’s right that she’s out there promulgating historical inaccuracies to impressionable young women and imparting the false belief that they run they world,” Amber says, tongue-in-cheek. But she then imparts some very serious, very real truths, like how sex-selective abortions are practiced in India and China because girl babies aren’t valued. “I wish I were making this up,” Amber says. Along the way, she makes jabs at Dr. Dre and even Beyonce’s husband, Jay-Z.

Amber’s video is a smart, funny introduction to why feminism still matters. You can watch it here:

Follow Amber on Twitter.


  1. I’ve always said that there are two types of artists: those that paint (portray) reality and those that paint (portray) possibilities. Yes, I agree the overly sexualized and racialized images in this video gave me pause. It’s been done in the 80s, the 90s (actually overdone) and now it’s being served up half-baked again in this millennia. Amber, this was smart…well delivered…provocative…and I loved the tempo. And yes, feministing.com rocks. Well done.

  2. Thank you. 🙂

  3. This video is fun, articulate and super smart, and I love that it’s is making it’s way around both feminist and non-feminist sites alike.

  4. “Link in my pants” NERDFIGHTERS FTW!!!! DFDTBA Amber! Great video! Keep decreasing world suck!

  5. Smart girl. This video really has nothing to do with Beyonce though. Truth is Beyonce’s song is harmless. Songs should not always talk about the oppressive side of the world. Sometimes you have to claim the goal; akin to having faith. That is what I hear in the lyrics to Beyonce’s song. Especially when you consider that aside from its pompous chorus “Who run the world? – Girls!” The verses are sung from the perspective of a working class woman who understands the adversity and is putting her foot down to get the recognition in the world that she deserves. I love this poster for her knowledge of history, past and present feminism, and her eagerness to keep people informed about the constant struggle women face, yet as a beyonce fan, I admit I am a bit annoyed in her choice to use Beyonce’s song as a medium for this rant, which to me is a bit dishonest on her part. But I understand her choice. Get those hits.

  6. I loved this! My boyfriend and I laughed all the way through!!! Absolutely brilliant. I sent the link to my parents and sister who have avast and they thought (as I did) the ending was a hilarious conclusion to a very articulate humorous and accurate comment on a faux feminist!!

  7. Savannah says:

    rofl I use Avast as well.

    I actually hate the Beyonce song, and completely agree that we shouldn’t make victory songs until equality is achieved.

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