Culture-Jamming Sexist Ads

From Sociological Images: Reader Tara C. sent in a great excuse to revive an old post featuring public resistance to marketing that sexually objectifies women. As I wrote back then, this resistance shows that:

Adding commentary to the ubiquitous images that surround us [can help] us to notice, even if just temporarily, that our environment is toxic to our ability to think of all people as full and complete humans.

Commentary on a Special K. ad in Dublin, sent in by Tara C. (via Broadsheet):

Text:

Hey there Special-K Lady.

I know you think I should diet

So I can be slim just like you.

thing is, I think I look pretty fabulous

Just the way I am

Also, Special-K tastes like cardboard

so piss off

Toban B. sent us a set of photographs. These were snapped in Seattle, Washington by Jonathan McIntosh:

This one was written on by a teenage girl in Rotterdam, the Netherlands. It reads: “I’m sick of sexually tinted images.”

Tricia V. sent us an example of this kind of resistance in Haiti. The billboard below is in for a brand of beer called Prestige. Tricia writes: “The writing [along the bottom of] the billboard says “Ko O+ pa machandiz” which translates as ‘Women’s bodies are not merchandise.’” She was impressed at the effort exerted to climb up and write across a full-sized billboard.

Ang B. snapped this photo in Madison, Wisconsin:


Some further examples:

For an example of backlash to public anti-sexist messages, see this post on defending privilege (trigger warning).

Pictures from here, here, and here.

This post was originally published on Sociological Images.

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    Comments

    1. Actually, the writing on the Dutch poster says “I’m sick of sexist images” (not sexually tinted).

      Other than that, great post! 🙂

    2. That was just AWESOME!!!!!

    3. All these are so great! But I don’t think that last one was sexist. Women’s haircuts *usually* just take more time and effort than a man’s, hence the higher prince.

      • Only if the woman doesn’t like short hair or the man doesn’t like long hair. I think it should be “short hair cuts $9.99 long hair cuts $16” because, frankly, I like having short hair and I don’t think I should have to pay $6.01 for a simple hair cut because I have a vagina.

        • It’s not easier to cut hair shorter. If you go to unisex salons, the male clients take just as much time in the chair as the female ones.

    4. Dominique says:

      Exactly!!! My hair is shorter than most men’s. When someone charges me $2 more, that’s their tip. If they don’t like it they can set up their own non sexist shop.

    5. Where can I get these stickers? I walk through DC all the time, the metro, bus stops and see tons of offensive stuff. I feel like this is a great way to call attention to the thousands of images we are presented a day. If only we could mark every magazine ad or from television with some kind of warning label!

    6. Enjoyed every bit of your article. Keep writing.

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