We’ve long ceased to be surprised by PETA’s tendency to fetishize violence against women and objectify us in their ad campaigns. But now Lush, the British cosmetics chain we thought was ethical and progressive, has decided to follow suit. The company is circulating a video of a publicity stunt–oops, we mean, “performance art”–filmed at its flagship U.K. store.
TRIGGER WARNING: Contains graphic simulations of torture and violence.
We’re all for art. But why must the stand-ins for for tortured animals always be young women?
If, like us, you were so disturbed you could barely finish watching the video, let Lush know why here. You can also visit the “Fighting Animal Testing” Facebook page or Tweet them. The hashtag #boycottLush may come in useful too.
Photo captured from Lush’s Fight Animal Testing campaign video.