J.Lo Shows Off Her Fierce Feminist Side in New Video

Oh hey there, feminist Jennifer Lopez!

The singer released a video Friday for her new song, “Ain’t Your Mama,” and it’s shot through with messages of women’s empowerment.

The video opens with Lopez’ character—a news anchor—in a phone booth, talking with a lover who can’t seem to get his act together. As she heads into work, lines from great feminist speeches ring out: we hear Hillary Clinton’s famous “women’s rights are human rights” pronouncement at the U.N., then Patricia Arquette’s plea for equal pay at the Academy Awards and, finally, Ms. cofounder Gloria Steinem’s declaration at the first meeting of the National Women’s Political Caucus: “This is no simple reform. It really is a revolution.”

Throughout the video, Lopez takes on a variety of oft-maligned and under-appreciated women’s roles, including homemaker, ’80s career woman (complete with power suit and shoulder pads), war-era factory worker and Mad Men-esque typist. Her characters, suddenly emboldened, rebuff the men-children they’ve long taken care of, and declare that they’re putting a stop to one-sided emotional labor. It ends with a fierce, in-the-street dance number that’s not to be missed.

While Lopez hasn’t always been an “out” feminist, she’s recently become more vocal about sexism and gender inequity. At the 2015 Oscars, the site of Arquette’s now-famous speech on women’s rights, Lopez expressed her ardent support for Arquette while the actor declared the need for an Equal Rights Amendment.


Lopez also flipped traditional music video gender norms upside down in her video for “I Luh Ya Papi,” in which she and a group of female friends imagine a video where men are treated as props and eye candy—as women so often are.

To sum up: We can’t get enough of feminist J.Lo!

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  1. You didn’t mention the homage to the “I’m mad as hell and I’m not going to take it anymore” speech from Network! Layers!

  2. Patricia Artz says:

    Warren Buffet’s first wife, many years ago on the Charlie Rose show, quoted him as having said
    ” Just wait until women realize that they are the real slaves in this world”. Think about that.

  3. susan smitman says:

    The obvious plugs for Lavazza and Beluga Vodka undermine any politilical sincerity for me

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