Feminist Backlash, Then and Now

In August 1982, the No Comment section of Ms. magazine decried a decade of premature media eulogies for feminism and the women’s liberation movement. But the women’s movement wasn’t ...Read More

From the Stacks: “I Wish the Burglar Had Stolen…” My Wife?

Ah, yes. The good ole days when it was OK to use funny jokes about wife-hating and spousal abuse in advertisements for  alarm systems. Thank goodness the times when companies used violence against ...Read More

From the Stacks: Only Virgins Need Apply

This charming little notice from UC San Diego appeared in the June 1974 No Comment section of Ms. It’s outrageous to think that just 36 years ago non-virgins were banned from becoming homecoming ...Read More

From the Stacks: Follow the Leaders

This ad for Newsweek appeared in the pages of the April 1984 issue of Ms.: a roundup of “leaders of the world” without a woman in sight. It seems an unusual ad for a feminist magazine ...Read More

From The Stacks: More Miles Per Gal

Want “More Miles per Gal?” Look no further than this brilliant cart, “designed to allow your housekeeping system maximum efficiency and service.” Your two-legged housekeeping system, ...Read More

From the Stacks: A Typical Operating Environment

“In a typical operating environment,” reads this 1983 organizational chart, “the system accepts data and inquiries from work stations…” And apparently, a “typical ...Read More

From the Stacks: Does She Really Have Everything If She Doesn’t Have a Bidet?

“She’s rich, she’s beautiful, she’s smart. She has everything…but does she have everything? Not if she doesn’t have a Rusco American Bidet!” This ad was ...Read More

From the Stacks: Our Maids Are Just Like Slaves!

This gem was reprinted in the No Comment section of the June 1978 issue of Ms. Seriously?! Oh, for those good ol’ days of the Depression, when maids were humble, washed windows, scrubbed floors, ...Read More

From the Stacks: Heavy Where She Has to Take the Strain

While we’re not exactly sure what this was advertisement was for, (some sort of construction equipment?) but it’s still ridiculously offensive no matter what you’re selling. Featured ...Read More

From the Stacks: He Plays With Dolls

This Ann Landers column was featured in the No Comment section of Ms. in December 1974. It may be OK for girls to act outside of their stereotypical gender roles, but boys who do need psychological ...Read More

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