From the Stacks: Keep Her Where She Belongs

This ad for shoes was featured in Playboy magazine and reprinted in the No Comment section of Ms., December 1974. Aside from the fact that the footwear looks curiously androgynous and fit for a Pilgrim, ...Read More

From the Stacks: Dewar’s Man and Dewar’s Woman

This 2008 Dewar’s ad (right) is a timeless example of how ad campaigns market to men using sexist gender stereotypes. Because we all know that men do the proposing and are deathly afraid of in-laws! ...Read More

From the Stacks: Wife’s Car

Check out this clip from a Lansing, Michigan newspaper, reprinted in the No Comment section of the May 1973 issue of Ms. How demeaning of this guy! “Hey, that’s my wife’s car. ...Read More

From the Stacks: Paper Bags Required

If you thought we had it bad with today’s advertising, check out this atrocity that was reprinted in the December 1973 No Comment section of Ms. “You’ll have to wear a paper bag ...Read More

Then + Now: Celebrating YOU

The January 1975 cover of Ms. (left) celebrated International Women’s Year by using a mirror to evoke the reaction, “Holy moly! I’m on the cover of Ms.!” Thirty-two years later, in 2007, ...Read More

From the Stacks: Ms. Mary Self-Worth

Ms. Mary Self-Worth, originally printed in the November 1976 issue of Ms., references the Mary Worth comics of the ’40s and ’50s and claims to answer the question, “Can the women’s ...Read More

From the Stacks: Pre-1972 Women’s History Quiz

Can you name 10 women who have made important contributions to American history and development? (No presidents’ wives, writers or singers–and no one living today.) If this was difficult, ...Read More

Then + Now: Binaca

This Binaca ad (left) we found in the the April ’73 issue of Ms. seems incredibly wholesome–and feminist–compared to this ad in Rolling Stone (right) that Ms. ran as a “No ...Read More

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