No Comment, Newcastle: “Not an Attractive Woman”

Snapshot 2012-04-05 16-23-22

Under direction of its new ad agency, Droga5, the makers of U.K. beer Newcastle Brown Ale have invested in their first national TV spot. Launched April 2, the “No Bollocks” ad appears at first to be a dull and drawn out demonstration of the beer brewing process. But … wait for it … there’s a […]

No Comment: Boys Want Success, Girls Want Boys


A new Acuvue contact lens commercial aimed at teens reinforces both gender and racial stereotypes. The teens look forward to their futures. For the boys, these involve future career success—notice the African American teen dreams of being a famous athlete, while the white boy’s future involves moving up the corporate career ladder. And what does […]

No Comment: “Escort Quality, Hooker Pricing”


A sheep. In a sombrero. Next to a vodka bottle. With the tagline, “Escort Quality, Hooker Pricing.” Where do I begin? Well, let’s start with the facts: The NYC billboard is part of a Wodka campaign marketing its vodka as high quality and low price. Other billboards in the campaign read, “Lobstah Quality. Chowdah Pricing,” […]

No Comment: PETA Doesn’t Want You to Wear Your Own Hair, Either


Many of the issues we deal with here at Ms. are very cut-and-dry. Legislation to let a woman die on the hospital floor? Anti. The female orgasm (and woman-positive sex education)? Pro. Affording fetuses more rights than women? Again, anti. Then there’s ending exploitation and cruelty towards animals…Okay, we’re with you there… by exploiting women? […]

No Comment: “Use Your Natural Charm”


In three new ads featuring model Gisele Bündchen, Brazilian lingerie company Hope urges women to take off their clothes before breaking “bad” news to their male partners. The ads rely on the old saw that sex sells, but we’re willing to let that slide–after all, it’s lingerie. But these ads don’t sell lingerie with the […]

No Comment: A “Younger, Hotter” Virgin

virgin airlines younger hotter

Just in case we hadn’t fully internalized the message that women are most valued for their youth and beauty, Virgin America has introduced a new “younger, hotter” advertising campaign with slogans like “Fool around with a younger, hotter airline” (pictured left) and “Dump your old airline for a younger, hotter one.” 61-year-old Virgin CEO Richard […]

No Comment: Zazzle’s Pro-Anorexia Kids’ Tees


Last week, the online retailer Zazzle–which “empowers” customers to create custom T-shirts, cards and other paraphernalia–ended sales of a kids’ T-shirt and onesie that featured a pro-eating-disorder message in a scribbled font. The decision came only after the U.K. Advertising Standards Authority banned ads of the shirts for encouraging “an unsafe practice that may result […]

No Comment: “Always”‘ Transphobic Drag Queen Ad


[Update: It seems the viral video was either a spoof or a potential ad that Always decided not to run. We apologize to Always, but still find the ideas behind the video–whoever made it–pretty offensive. Thanks to Ms. blog commenters for keeping us accurate!] A viral video claiming to be an Always ad for menstrual […]

Victory! Goodwill Removes Billboard


Denver’s branch of Goodwill Industries, the thrift-store chain that has always positioned itself as a helping hand to diverse communities across the U.S., recently launched a new series of advertisements with the slogan “The Goodwill Effect.” Riding my bike last week in the city, I came across the following billboard for the campaign: “She discovered […]

No Comment: Molson Coors Knows What Women Want–Pink Beer


It seems ad execs at Molson Coors were looking for a new way to alienate include women. With only 17 percent of Molson Coors’ sales coming from women, company heads knew they had to do something. But instead of, say, rethinking their exclusively male-targeted ad campaigns for Coors Light (for example), they’ve found a simpler […]