Learn More About the Campaign to Stop Sexual Harassment
Most Hollywood film companies primarily watch the bottom line, but Participant Productions—producer of North Country—keeps its eye on a “double bottom line.” “We want to make films that are commercially viable and socially relevant,” says Meredith Blake, Participant’s senior vice president for corporate and community affairs. Her job is to build social awareness around each film produced by the company, which was founded in 2004 by eBay cofounder-turned philanthropist Jeff Skoll. For North Country, Participant’s first feature film, that means a Stand Up campaign, in partnership with NOW, Family Violence Prevention Fund and Feminist Majority Foundation (publisher of Ms.).
The campaign hopes to raise awareness of sexual harassment and domestic violence, encouraging people to “stand up and make a difference."
Specifically, moviegoers will be urged to become active at the local or national level on issues of fair workplace practices, and to speak up in support of reauthorizing the 11-year-old federal Violence Against Women Act (VAWA). VAWA 2005 will provide $794 million a year for five years to combat domestic violence, sexual assault and stalking. The reauthorization will expand existing services funded by the landmark act (rape crisis centers, domestic-violence shelters, law-enforcement training and other community assistance programs) to include housing support and employment protection. For more information, visit www.participate.net/standup.