Ms. magazine  -- more than a magazine a movement

SIGN UP FOR MS. DIGEST, JOBS, NEWS AND ALERTS

FEMINIST WIRE NEWSBRIEFS

ABOUT
SEE CURRENT ISSUE
SHOP MS. STORE
MS. IN THE CLASSROOM
FEMINIST DAILY WIRE
FEMINIST RESOURCES
PRESS
JOBS AT MS.
READ BACK ISSUES
CONTACT
RSS (XML)
 
feminist wire | daily newsbriefs

December-18-12

Hasbro Making Gender-Neutral Easy-Bake Oven

Toy company Hasbro will release a gender-neutral Easy-Bake Oven at the Toy Fair in February after meeting with a thirteen year old girl who sparked an internet outrage over the toy.

McKenna Pope from Garfield, N.J. created an online petition that gathered over 40,000 signatures after she went shopping for an Easy Bake Oven for her little brother, Gavyn. Feeling that the company's stereotypically advertising and design discouraged boys from cooking, she decided to urge the company to provide more gender neutral designs and advertising. Pope even had cooking celebrities such as Bobby Flay support her petition.

"I'm sure there are a lot of kids out there like my brother who want Easy-Bake ovens but don't ask for them because they're told they're not supposed to want them," Pope told CNN. "There's a lot toys specifically marketed towards boys and girls, but guys need to learn to cook and take care of children, too."

After hearing of the petition, Hasbro invited Pope and her family to the company headquarters in Pawtucket, R.I. where they showed Pope and her brother a neutral prototype the company developed over the past 18 months featuring blue, black, and silver designs. Hasbro also showed the family design concepts featuring boys in ads for the toy.

Pope told reporters after the meeting, "I think that they really met most or even all of what I wanted them to do, and they really amazed me."

The gender-neutral Easy-Bake Oven is anticipated to be available in the summer.

Media Resources: Seattle Times 12/17/12; USA Today 12/17/12; CNN 12/6/12; Change.org Petition


© Feminist Majority Foundation, publisher of Ms. magazine

If you liked this story, consider making a tax-deductible donation to support Ms. magazine.

 

 

Send to a Friend
Their
Your
Comments
(optional)


More Feminist News

10/31/2014 Federal Judge Exempts Another Catholic University from Birth Control Coverage - A federal judge ruled Tuesday that Ave Maria University, a Catholic university in Florida, does not have to comply with federal rules meant to ensure that covered employees can exercise their right to obtain birth control at no cost. The Affordable Care Act requires all new health insurance plans to cover all FDA-approved contraceptives - such as the pill, emergency contraceptives, and IUDs - without charging co-pays, deductibles or co-insurance. . . .
 
10/30/2014 Medication Abortion Access Threatened by Oklahoma Court Ruling - An Oklahoma state district court judge has refused to block a state law restricting medication abortion, clearing the way for the law to go into affect on November 1. The Oklahoma Coalition for Reproductive Justice, together with a local abortion clinic in Tulsa, challenged HB 2684 in September, arguing that the law was an unconstitutional restriction on non-surgical abortion in the earliest weeks of pregnancy. . . .
 
10/30/2014 UPS Switches Pregnant Worker Policy Ahead of Supreme Court Case - The United Parcel Service (UPS) is changing its policy on light duty assignments for pregnant workers, even though the company will stand by its refusal to extend accommodations to a former employee in an upcoming Supreme Court case. UPS announced on Monday in a memo to employees, and in a brief filed with the US Supreme Court, that the company will begin offering temporary, light-duty positions to pregnant workers on January 1, 2015. . . .