Ms. magazine  -- more than a magazine a movement

SIGN UP FOR MS. DIGEST, JOBS, NEWS AND ALERTS

FEMINIST WIRE NEWSBRIEFS

ABOUT
SEE CURRENT ISSUE
SHOP MS. STORE
MS. IN THE CLASSROOM
FEMINIST DAILY WIRE
FEMINIST RESOURCES
PRESS
JOBS AT MS.
READ BACK ISSUES
CONTACT
RSS (XML)
 
feminist wire | daily newsbriefs

December-18-12

Hasbro Making Gender-Neutral Easy-Bake Oven

Toy company Hasbro will release a gender-neutral Easy-Bake Oven at the Toy Fair in February after meeting with a thirteen year old girl who sparked an internet outrage over the toy.

McKenna Pope from Garfield, N.J. created an online petition that gathered over 40,000 signatures after she went shopping for an Easy Bake Oven for her little brother, Gavyn. Feeling that the company's stereotypically advertising and design discouraged boys from cooking, she decided to urge the company to provide more gender neutral designs and advertising. Pope even had cooking celebrities such as Bobby Flay support her petition.

"I'm sure there are a lot of kids out there like my brother who want Easy-Bake ovens but don't ask for them because they're told they're not supposed to want them," Pope told CNN. "There's a lot toys specifically marketed towards boys and girls, but guys need to learn to cook and take care of children, too."

After hearing of the petition, Hasbro invited Pope and her family to the company headquarters in Pawtucket, R.I. where they showed Pope and her brother a neutral prototype the company developed over the past 18 months featuring blue, black, and silver designs. Hasbro also showed the family design concepts featuring boys in ads for the toy.

Pope told reporters after the meeting, "I think that they really met most or even all of what I wanted them to do, and they really amazed me."

The gender-neutral Easy-Bake Oven is anticipated to be available in the summer.

Media Resources: Seattle Times 12/17/12; USA Today 12/17/12; CNN 12/6/12; Change.org Petition


© Feminist Majority Foundation, publisher of Ms. magazine

If you liked this story, consider making a tax-deductible donation to support Ms. magazine.

 

 

Send to a Friend
Their
Your
Comments
(optional)


More Feminist News

5/20/2015 New York Attorney General Moves to Expand Access to Contraceptives - New York Attorney General Eric Schneiderman introduced the Comprehensive Contraception Coverage Act of 2015 last week to enhance the availability of contraception for New Yorkers. The bill codifies the federal Affordable Care Act (ACA) in New York state law while strengthening and expanding many of its provisions. . . .
 
5/20/2015 SLUT: The Play Performance Was a Call to Action for Consent Education - Last night, SLUT: The Play, a powerful play about the realities of sexual assault in high schools, was performed for thousands at the Warner Theatre in Washington DC. In attendance was Senator Kirsten Gillibrand (D-NY), Senator Mark Warner (D-VA), House of Cards creator Beau Willimon, many advocates working to end sexual violence, and hundreds of local high school and college students. . . .
 
5/19/2015 Feminist Majority Foundation Honors Shonda Rhimes and Jenji Kohan at Star-Studded Global Women's Rights Awards - The Feminist Majority Foundation honored award-winning television producers Shonda Rhimes and Jenji Kohan at the 10th annual Eleanor Roosevelt Global Women's Rights Awards in West Hollywood, California. Yesterday's Global Women's Rights awards, hosted by the Feminist Majority Foundation (FMF) and co-hosted by Mavis and Jay Leno, recognized Rhimes and Kohan as two of the most influential showrunners in television today. . . .