Toy company Hasbro will release a gender-neutral Easy-Bake Oven at the Toy Fair in February after meeting with a thirteen year old girl who sparked an internet outrage over the toy.
McKenna Pope from Garfield, N.J. created an online petition that gathered over 40,000 signatures after she went shopping for an Easy Bake Oven for her little brother, Gavyn. Feeling that the company's stereotypically advertising and design discouraged boys from cooking, she decided to urge the company to provide more gender neutral designs and advertising. Pope even had cooking celebrities such as Bobby Flay support her petition.
"I'm sure there are a lot of kids out there like my brother who want Easy-Bake ovens but don't ask for them because they're told they're not supposed to want them," Pope told CNN. "There's a lot toys specifically marketed towards boys and girls, but guys need to learn to cook and take care of children, too."
After hearing of the petition, Hasbro invited Pope and her family to the company headquarters in Pawtucket, R.I. where they showed Pope and her brother a neutral prototype the company developed over the past 18 months featuring blue, black, and silver designs. Hasbro also showed the family design concepts featuring boys in ads for the toy.
Pope told reporters after the meeting, "I think that they really met most or even all of what I wanted them to do, and they really amazed me."
The gender-neutral Easy-Bake Oven is anticipated to be available in the summer.
Media Resources: Seattle Times 12/17/12; USA Today 12/17/12; CNN 12/6/12; Change.org Petition
10/7/2015 Study Finds US Gender Wage Gap Persists - Data compiled by the US Census Bureau this week once again demonstrates a gender wage gap, showing that American women who work full-time, year-round jobs on average earn 79 cents for every dollar paid to men. . . .
10/6/2015 Australia Deports Anti-Abortion Extremist Troy Newman - Anti-abortion extremist Troy Newman has been deported from Australia after an appeal to remain in the country failed to convince the High Court.
Newman was scheduled to speak at a 10-day Right To Life Australia event, but was detained in Denver, Colorado after Immigration Minister Peter Dutton cancelled his visa citing as grounds for revocation Newman's prior history of promoting violence against abortion providers and their patients. . . .
10/6/2015 Sheryl Sandberg Releases Women In the Workplace Study - Sheryl Sandberg, COO of Facebook and the founder of Lean In has launched Women In The Workplace, a study that looks at the state of women in corporate America.
The study, which was released last week, is an ongoing partnership between Lean In and McKinsey & Company. . . .