Ms. magazine  -- more than a magazine a movement

SIGN UP FOR MS. DIGEST, JOBS, NEWS AND ALERTS

FEMINIST WIRE NEWSBRIEFS

ABOUT
SEE CURRENT ISSUE
SHOP MS. STORE
MS. IN THE CLASSROOM
FEMINIST DAILY WIRE
FEMINIST RESOURCES
PRESS
JOBS AT MS.
READ BACK ISSUES
CONTACT
RSS (XML)
 
feminist wire | daily newsbriefs

December-18-12

Hasbro Making Gender-Neutral Easy-Bake Oven

Toy company Hasbro will release a gender-neutral Easy-Bake Oven at the Toy Fair in February after meeting with a thirteen year old girl who sparked an internet outrage over the toy.

McKenna Pope from Garfield, N.J. created an online petition that gathered over 40,000 signatures after she went shopping for an Easy Bake Oven for her little brother, Gavyn. Feeling that the company's stereotypically advertising and design discouraged boys from cooking, she decided to urge the company to provide more gender neutral designs and advertising. Pope even had cooking celebrities such as Bobby Flay support her petition.

"I'm sure there are a lot of kids out there like my brother who want Easy-Bake ovens but don't ask for them because they're told they're not supposed to want them," Pope told CNN. "There's a lot toys specifically marketed towards boys and girls, but guys need to learn to cook and take care of children, too."

After hearing of the petition, Hasbro invited Pope and her family to the company headquarters in Pawtucket, R.I. where they showed Pope and her brother a neutral prototype the company developed over the past 18 months featuring blue, black, and silver designs. Hasbro also showed the family design concepts featuring boys in ads for the toy.

Pope told reporters after the meeting, "I think that they really met most or even all of what I wanted them to do, and they really amazed me."

The gender-neutral Easy-Bake Oven is anticipated to be available in the summer.

Media Resources: Seattle Times 12/17/12; USA Today 12/17/12; CNN 12/6/12; Change.org Petition


© Feminist Majority Foundation, publisher of Ms. magazine

If you liked this story, consider making a tax-deductible donation to support Ms. magazine.

 

 

Send to a Friend
Their
Your
Comments
(optional)


More Feminist News

2/27/2015 This Bipartisan Bill Will Hold Colleges Accountable for Ending Campus Sexual Assault - A bipartisan bill aimed at holding colleges and universities accountable for rape and sexual assault cases was introduced in Congress yesterday, spearheaded by Senator Kirsten Gillibrand (D-NY). Some of the Campus Accountability and Safety Act's key key provisions include a requirement of confidential reporting systems on colleges and universities, minimum training requirements for campus personnel, and stricter penalties for schools found to be in violation of Title IX or the Clery Act. . . .
 
2/27/2015 Houston Is Finally Testing a Backlog of Thirty-Year-Old Rape Kits - The city of Houston, Texas has finally begun testing decades-old rape kits - and in just one week, those have led to hundreds of leads. Houston is one of the first of the major cities nation-wide to clear their backlog of over 6,000 untested rape kit s- some of which were more than thirty years old. . . .
 
2/26/2015 If This Bill Passes Federal Law Will Add Consent to Sex Ed Curriculums - Right now, federal law does not require health or sex education to include sexual assault prevention - but that could change with a new bill introduced by Senators Claire McCaskill (D-MO) and Tim Kaine (D-VA). The Teach Safe Relationships Act of 2015, which was introduced earlier this month, would require all public secondary schools in the country to include teaching "safe relationship behavior" in order to help prevent domestic violence and sexual assault. . . .