BACKTALK | spring 2008
Time to end the media-generated divisiveness of the presidential campaign
By Donna Brazile
WHO AMONG US IS SURPRISED TO LEARN
that the news media can be both misogynistic
and racist when handling issues of gender and
race? For one long year now, media folks have asked
seemingly every voter in the land if the U.S. is ready to
elect its first woman, first Mormon, first Hispanic or first
black president. As the competitive contest for the
Democratic presidential nomination enters its final phase,
the focus has sharpened onto Hillary Clinton and Barack
Obama, but the media lenses remain stained with misogynistic
views of women’s leadership abilities and deepseated
concerns about whether white people will allow a
black man to represent them in the Oval Office.
Coverage of the primary season has been fraught with
blatant and inexcusable misogyny as it relates to Sen.
Clinton, and the explicit and implicit public attacks on
her allow the expression of such thoughts to be more socially
acceptable. Hillary-shaped nutcrackers with spikes
between the thighs; T-shirts with the slogan “I Wish
Hillary Had Married O.J.”; the coyly acronymed anti-
Hillary group “Citizens United Not Timid”—all have
been dismissed as humorous, rather than rejected as violently
anti-woman.
The topic of race has been treated with equal toxicity,
reopening the wounds—still healing from 400 years of
slavery, lynching and segregation—that have left blacks
and other minorities lagging in educational attainment,
health care and quality-of-life issues. “Barack Obama
walks a…line,” write Cornell law student Gregory S.
Parks and Cornell law professor Jeffrey J. Rachlinski in
their recent paper “Unconscious Bias and the 2008 Presidential
Election,” “between being ‘black enough’ for the
black community while avoiding issues and statements
that might trigger racial stereotypes, fears and resentment
that some whites harbor against blacks.” The fact that the
question of being “black enough” is even asked, much less
repeated ad nauseam, lends credence to the idea that there
even is such a thing as “being black.” It’s a state of birth,
not of character or action.
“Each campaign has had to face subtle forms of racism and sexism in the electorate, which have boxed the campaigns
into fairly narrow scripts,” add Parks and Rachlinski.
“Clinton walks a tightrope between convincing voters that
being a woman [means she] is attuned to issues that concern
Democratic women (e.g., abortion, child care, health care)
[and] avoiding implicit concerns that a woman lacks leadership
qualities.” And what about when gender and race overlap,
as they do for women of color such as myself? “Woman”
and “black” have been treated as mutually exclusive categories,
further marginalizing an oppressed group by ignoring
our existence. I am proud to be black and proud to be a
woman. Because I am black, am I not also a woman? As
black women deciding our votes for the presidency, we face
being called either a traitor to our gender or to our race depending
on our vote—but it’s a false dichotomy.
We shouldn’t fall for this divisiveness. Now is the time
for feminists of all racial and ethnic backgrounds to come
together. First, we need to celebrate this already historic
election season. Second, we must demand that the news
media treat Clinton and Obama as they would any other
candidates—not merely as representatives of a gender or a
race. Finally, we must be careful not to attribute all criticism
of either candidate to base motives, or blame the media
when one of the candidates falls behind in votes or
polls. No matter how much we might criticize the media,
not every attack on Clinton is misogynistic, nor every attack
on Obama racist. We weaken our position as proponents
of equality when we cannot distinguish between
valid criticism and baseless prejudice.
Let’s take these steps now to make it easier for the second
woman, second black man, first Asian or first homosexual
to run as a serious candidate for president. With
enough pressure, maybe next time the media will treat
them as candidates, not stereotypes.
DONNA BRAZILE is adjunct assistant professor of women’s
studies at Georgetown University and chair of the Democratic
National Committee’s Voting Rights Institute. She is the
author of Cooking with Grease: Stirring the Pots in
American Politics (Simon & Schuster, 2004). |