Many think of search engines as a public service. They are not. Gender, race and ethnic analysis need to be at the heart of business tools and development of software and digital tools, along with regulation. Simple technical fixes can automate and elevate or surface women’s voices in online conversations, so women’s voices rank with men’s.

“Sadly, the fossils of historic gender segregation and the official exclusion of women from the public square have functioned as the new bones of digital technology and the public conversations they support.”