The crisis pregnancy center industry targets women—especially low-income women, young women, and women of color—using deceptive ads to pose as medical clinics and obscure their anti-abortion mission.

Grassroots reproductive health advocates are taking action to counter CPCs’ disinformation and abuse by advocating for state and local laws to prohibit deceptive advertising, protect health data privacy, advance public education about CPCs, and create avenues for consumer complaints about their deceitful and dangerous practices.