A Texas Supreme Court ruling that forced Kate Cox to leave the state to terminate a nonviable pregnancy attracted the ire of even some Republicans, including Sen. Susan Collins of Maine. And this week, 51 businesses signed onto an amicus brief in support of the 22 women suing Texas over its abortion bans, expressing difficulty in attracting employees and doing business in the state.

Abortion and women’s rights will be determining factors in the 2024 elections. Candidates who don’t take that into account will face severe headwinds—because unfortunately, stories like Cox’s are just going to keep happening. And voters aren’t turning a blind eye.