The anti-choice movement’s decision to focus their messaging on crisis pregnancy centers—both in the streets of Washington and the halls of Congress—in response to mounting evidence that abortion bans cause women severe harms reflects the movement’s longtime public relations strategy for navigating political obstacles and bad publicity. With daily reports of horrific abortion-ban injuries, polls repeatedly showing that most Americans oppose abortion bans, and the political reality that abortion rights have won in every state where they’ve been on the ballot, anti-abortion strategists are not eager to remind the public of their plans to criminalize all abortion, or of the consequences.