Children’s Interests, Ambitions and Skills Can Be Shaped Early On. The Toy Industry Has a Role to Play.

I recently had the honor of attending a roundtable meeting at The White House for toy and children’s entertainment leaders. As one of the organizers, our agenda included discussing initiatives to elevate inclusivity in the play space and break down gender stereotypes. The passion of female corporate leaders was apparent as we discussed how play helps children learn and develop a variety of skills: the importance of storytelling that allows kids to see themselves as they are, not how they are stereotyped, and the need for more diverse options in toys. Being “relegated to the sidelines” doesn’t start in our teens and twenties; it begins the moment a girl can hold a toy or book or watch a screen.