2024 has seen a flurry of abortion-themed campaign ads, from January’s ad featuring Dr. Austin Dennard, the OB-GYN in Texas denied an abortion for her dangerous pregnancy, to July’s featuring testimony from Hadley Duvall, the Kentucky woman raped and impregnated by her stepfather as a child.

Now, in the wake of horrors like Amber Nicole Thurman and Candi Miller’s 2022 deaths—officially deemed “preventable” by a Georgia maternal health board last week— the latest ad from All* Above All and Project 68 hones in on the families left behind when abortion bans kill women by keeping them from life-saving care.