We Heart: This Social Campaign Is Taking ‘Man or Bear’ to the Next Level

Since its original posting, the ‘man or bear’ debate has surpassed social media, reaching mainstream media outlets, personal essays and pop culture references. Now, the campaign “What We Carry” is further expanding on the conversations surrounding women’s security. It features portraits of real women holding the objects they carry every day to ensure their safety, such as pepper spray or their phones.

Not only does the campaign bring attention to and question this systemic issue of violence, it provides resources so vulnerable individuals can protect their safety. No one should have to prepare for the worst-case scenario every time they leave the house—regardless of man, bear or any other reason.