Shoppers scrambling for last minute gift purchases might notice a disturbing pattern: Items targeting female consumers are often more expensive than similar products and services marketed towards men—a phenomenon often referred to as the “pink tax.”
Author: David Fortunato
David Fortunato is an Associate Professor at the School of Global Policy and Strategy at the University of California, San Diego. You can learn more about him at hiswebsite or follow him on Twitter at @DavidFortunato.