No Comment: The Singapore-Mentos Hookup

Every August 9, Singapore celebrates National Day, a commemoration of when the country gained its independence from Malaysia in 1965. And now, thanks to the mint brand Mentos, Singaporeans have another event to celebrate on August 9: National Night.

Inspired by the country’s decreasing birth rate, Mentos teamed up with the Singaporean government to produce a campaign designed to encourage “financially secure [Singaporean] adults in stable, committed long-term relationships” to reproduce. “This August 9th,” the Facebook page announces, “Mentos calls on you to show your love for Singapore. Celebrate National Night by giving our country the population spurt it so desperately needs.” To help get things moving, Mentos provides couples with a song:

Accompanied by awkwardly-provocative imagery (“tap you all night like an EZ link card”; “let’s put a bao in your oven”), the male rapper repeatedly insists that getting pregnant is Singaporean women’s “national duty”:

  • “It’s time to do our civic duty.”
  • “It’s national night, and I want a baby, boo / I know you want it, so does the SDU.”
  • “I ain’t lying, baby, this is national duty.”
  • “Let me SMS the details of our late night dooty call.”

To clarify: it is not any woman’s “duty” to become pregnant. Pregnancy, abortion, contraception and reproductive healthcare in general are decisions that belong to women, not to their government.

But I’m probably just getting offended by the song and should “get [my] National Night on.”

Still from Mentos National Night video

Comments

  1. I don’t see a place here where you can leave a general comment for “No Comment”, so…

    A suggestion for a future “No Comment”…

    I work in a library and today we got the new Sports Illustrated. The cover mentions Missy Franklin, Gabby Douglas, and right at the top says “Women Rule the Games”, but not apparently enough to be on the cover, which shows Usian Bolt, the Jamaican runner (I guess you have to give SI a tad bit of credit for not being all jingoistic, I suppose!)….

  2. Apparently, the Singaporian government must not have gotten the memo about the 7 billion+ population milestone. If they want their population to increase, perhaps they might be willing to take in some immigrants from other countries, rather than contribute to the future overpopulation woes later.

  3. Talk about living “The Handmaids Tale.” Some men just do not get it. OUR BODIES, OUR LIVES, OUR CHOICE. Get it?

  4. There IS a duty and it is exactly the opposite. Singapore and Mentos are directly attacking the environment in the worst possible way and should top the polluters list!

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