
When Jenny Nguyen opened The Sports Bra in 2022, she started a movement: Bars that only show women’s sports. Now, fandom and pay are rapidly growing—and it’s time for the Olympics.
Female athletes are making an impact on the court and, with the right opportunities, can make a significant economic impact off the court too.
Sports fans of all ages are on to something big. The media can no longer bury the lead. Women excel in sports. Now companies and their brands need to see the writing—and the opportunities—on the sports page.
In every issue of Ms., we track research on our progress in the fight for equality, catalogue can’t-miss quotes from feminist voices and keep tabs on the feminist movement’s many milestones. We’re Keeping Score online, too—in this biweekly roundup.
This week: At least 20 states have enacted some kind of ban on transgender care for minors; appeals judge tries to overturn FDA approval of mifepristone; Democrats urge Biden to further pursue student loan forgiveness; three Black residents killed in Jacksonville by white supremacist; educators sue Idaho for banning discussion of abortion in class; FDA approves RSV vaccine for pregnant patients; Montana judge ruled in favor of young environmentalists; South Carolina Supreme Court reinstitutes abortion ban; “when we allow efforts to fight racism to be framed as racism itself, loss of life is not far behind”; and more.
The NCAA women’s March Madness tournament just broke all records for attendance and TV viewership. But what pundits and fans have been talking about is LSU forward Angel Reese’s giving Iowa’s sharp-shooting National Player of the Year Caitlin Clark hell with a couple of hand gestures.
Still, Reese has everyone talking, doesn’t she? Is that really a bad thing for women’s basketball?
Weekend Reading for Women’s Representation is a compilation of stories about women’s representation.
This week: examining the depth of the $648 billion (and growing!) untapped opportunity in the care market; electing more women to office also correlates to greater overall happiness; the many women winners in New York’s ranked-choice voting primary; D.C. pushes for ranked-choice voting; women who serve in Congress who were/are athletes; the barriers women face as athletes and the over-representation of men on the International Olympic Committee; women hold 63 percent of seats in Spain’s Cabinet; and more.
“I understand that our teams don’t make as much money as football and basketball,” says Sage Ohlensehlen, captain of the women’s swim team at University of Iowa and lead plaintiff in a class-action Title IX lawsuit against the school. “But we trained just as hard and we have just as much love for our sport. We deserve to play just as much as any other athlete.”