This Ann Landers column was featured in the No Comment section of Ms. in December 1974. It may be OK for girls to act outside of their stereotypical gender roles, but boys who do need psychological help. Gee, thanks, Ann. Fun Fact: Ann Landers (Esther Lederer) believed in 1973 that homosexual behavior was unnatural: “I […]
No Comment
From the Stacks: Keep Her Where She Belongs
This ad for shoes was featured in Playboy magazine and reprinted in the No Comment section of Ms., December 1974. Aside from the fact that the footwear looks curiously androgynous and fit for a Pilgrim, what can we make of the slogan, “Keep her where she belongs…”? She belongs naked on the floor admiring your […]
From the Stacks: Dewar’s Man and Dewar’s Woman
This 2008 Dewar’s ad (right) is a timeless example of how ad campaigns market to men using sexist gender stereotypes. Because we all know that men do the proposing and are deathly afraid of in-laws! There’s also the troubling suggestion that instead of experiencing real emotion, men should numb themselves with this bottle of Dewar’s […]