“You need to have a regular and intense exposure of the people to the same information and messaging. Let them reflect, let them speak, let them think about it. It takes weeks and months to change their vision.”
Author: Lucas Aykroyd
Lucas Aykroyd is a Vancouver-based writer and public speaker whose work has appeared in the New York Times, the Washington Post and the Globe and Mail. He also blogs for the Canadian Women's Foundation and the Women's Sports Foundation. He has covered women’s sports at five Olympics and interviewed the likes of Hilary Knight, Jennifer Garner and ABBA. In 2017, he launched the Irene Adler Prize, a $1,000 scholarship for women writers.