As conservative organizations are carefully curating messaging about femininity, marriage and traditional values, the data tells a different story: Feminism remains remarkably popular, especially among young women.
That reality stands in sharp contrast to the messaging on display at gatherings like Turning Point USA’s Young Women’s Leadership Summit, held earlier this month in San Antonio, Texas—part of a growing strategy among conservative organizers to attract young women through lifestyle content rather than traditional political organizing. The “pink pill pipeline” is a pathway that introduces conservative politics through wellness culture, dating advice and discussions about traditional gender roles.
Yet while anti-feminist rhetoric has gained visibility online, research continues to show that young women remain one of the strongest constituencies for feminism.