Author: Christine Matthews

Christine Matthews is a leading public opinion pollster known for her understanding of swing voters, particularly women. She has conducted political polling at every level and nationally, including for numerous super PACs supporting candidates for president and Congress. The research she directed on behalf of Maryland Gov. Larry Hogan’s reelection campaign was highlighted as key to his success among women voters.

The Gender Gap Among Voters Is Approaching Record-Breaking Levels

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The gender gap may reach record levels in 2024 and, depending on who turns out to vote, it could determine the outcome of the presidential election. The latest Fox News poll finds that enthusiasm is highest among white college-educated women and lowest among white non-college educated men—a finding that benefits Democrats.

Even married couples find themselves at odds in an election where one side appears to be messaging primarily to men and the other sending strong signals to women.