We Heart: The ACLU’s Ruth Bader Ginsburg-Inspired Campaign for Workplace Equality

Mimi Leder’s On the Basis of Sex is bringing Supreme Court Justice Ruth Bader Ginsburg’s life back to the big screen—and with the launch of a new campaign, the ACLU is helping viewers find their own way back to the work that launched her legendary career.

Ginsburg co-founded the civil liberties organization’s Women’s Rights Project, paving the way for their groundbreaking work around issues including pregnancy and parenting, education equity and equal pay. All Rise connects that legacy to the current political moment—educating, empowering and mobilizing women to combat workplace discrimination in the midst of the #MeToo movement.

Through a series of digital tools, the campaign informs women about their rights at work and provides them with quick pathways to action. Interactive maps depict the status of legislation and policies impacting women in the workplace in every state, from efforts to outlaw pregnancy discrimination and end the wage gap to mandates for paid family leave and breastfeeding accommodations. Users can also learn in one click about federal initiatives, including the Pregnant Workers Fairness Act and the Equal Rights Amendment, that would give women a boost in workplaces across the country.

Once they’re good and angry, visitors are then promoted to pass it on via graphics and promotional videos ripe for sharing on social media.

“RBG is a force of nature,” Lingua Franca, a New York based cashmere brand known for sweaters bearing activist messages, said in a statement. “She reminds us all that we all have more inner strength than we may know or believe.” The design house is one of many female-fronted fashion brands doing their part to spread the word about women’s equality, including Diane von Furstenburg and Soludos. “Egalite” wrist wallets and “All Rise” sweaters are also available for purchase, providing a fashionable twist for celebrating Ginsburg’s feminist spirit.

In conjunction with the campaign, On the Basis of Sex will screen in workplaces nationwide to raise awareness around the ACLU’s gender equality initiatives, and group tickets for theater showings are also being sold through the organization’s website.

The idea behind the All Rise campaign is simple: “It takes everyone to create real change.” Click here to get involved.


Katie Stone is a Ms. editorial intern. Originally from New York, she is currently studying journalism and communication design at the University of Southern California. Katie is the editor of Spoon University at USC and has also been published on Intersections South LA.