Holiday Gift Guide: Nine Feminist Brands Worth Buying From

We’re celebrating the season by spotlighting feminist gifts, retailers and organizations—and offering up advice on navigating the holidays. Read more of our holiday content here, and shop for Ms. gifts here.

‘Tis the season of giving—but it doesn’t have to mean giving up on your values. The retail brands in this gift guide work to make equality a reality for women and girls around the world every day, and they employ socially conscious practices in every part of their supply, sales and consumer chain.

#1: Everlane

With their 100% Human Line, Everlane donates a portion of their proceeds to the ACLU, Equality Now, amongst others. In 2019, they have taken further steps to focus on factory standard compliance, renewable fabrics, sustainable brand partnerships and more.

#2: Bulletin

Since launching in 2015, Bulletin has focused on giving female-led brands access to physical retail spaces. In fact, Bulletin donates 10 percent of its proceeds to Planned Parenthood and has worked in the fast with organizations, such as Dress for SuccessBlack Girls Code, etc.

#3: Lingua Franca

Committed to sustainably-sourcing and fair-trade cashmere sweaters, a portion of all sales benefits activist organizations. This year, Lingua Franca made a sweater to celebrate the release of Margaret Atwood’s The Testaments that benefits Equality Now. Other notable Lingua Franca collaborators include Fire Drill Fridays, Jane Fonda’s weekly demonstrations on Capitol Hill demanding political action on climate change.

#4: Fempower Beauty

This company is committed to making high quality products that give back to the world. “Fempower products are activism in the form of makeup,” the company explained. “We believe nourishing the skin and empowering the soul are one and the same.”

#5: Black & Beech

With ethically produced (WRAP certified) products made of 100% organic cotton, this U.K. brand is dedicated to empowering intersectional feminism. Their products have helped raise funds for Together for Yes, Terminations for Medical Reasons, amongst other charities.

#6: Women Rising

Stock up on gear that will benefit the Women’s March 2020 and keep the resistance moving!

#7: Birdsong

This London-based brand is committed to fighting fashion fashion by providing livable London wages to their workers. “We know that women want more from their wardrobe,” the company’s mission states, “but that the world of ethical, sustainable and local fashion can be a minefield. So we’ve ticked all the boxes for you.”

#8: The Outrage

With proceeds benefitting the ACLU, this All I Want for Christmas is a Woman President sweater embraces the holiday spirit with a feminist twist. Besides, what is uglier than four more years of the current administration?

#9: Otherwild

This brand produces ethically-sourced goods while providing support to staff, vendors and suppliers, as well as grassroots and national social justice and health care organizations. They recently partnered with @Herstory to commemorate queer history, and a portion of the proceeds go to The National Center for Transgender Equality.


Jonathan Chang is an editorial intern at Ms.