‘It Ends With Us’ Promos Treated the Audience the Way Ryle Treated Lily: With Gaslighting and Deception

The promotional campaign for It Ends With Us, the film adaptation of Colleen Hoover’s best-selling novel, was so off-balance it became harmful. What should have been an opportunity to raise awareness about the complex and painful reality of domestic violence instead turned into a misguided showcase that trivialized survivors.