‘It Ends With Us’ Promos Treated the Audience the Way Ryle Treated Lily: With Gaslighting and Deception

The promotional campaign for It Ends With Us, the film adaptation of Colleen Hoover’s best-selling novel, was so off-balance it became harmful. What should have been an opportunity to raise awareness about the complex and painful reality of domestic violence instead turned into a misguided showcase that trivialized survivors.

The Number One Movie in America Is a Safe Firearm Storage PSA

During its opening weekend in early August, It Ends With Us surpassed $80 million globally. Based on the book by Colleen Hoover, the film stars Blake Lively as flower shop owner Lily Bloom. Lily meets and marries charming neurosurgeon Dr. Ryle Kincaid played by director Justin Baldoni. The film follows their relationship from its passionate beginning to Ryle’s devastating physical abuse of Lily.

It’s natural to hate Ryle for the monster he unleashes on Lily, but it’s also important to remember that the 6-year-old boy who had to cope with killing his brother and best friend is also a victim. Unintentional shooting incidents—like the one that changed the trajectory of Ryle’s and Lily’s lives—are preventable if gun owners practice safe firearm storage.

Stop Praising Colleen Hoover’s ‘It Ends With Us.’ Here’s What You’re Missing

Colleen Hoover’s best-selling novel, It Ends With Us, was the sixth best-selling book of 2021, BookTok is going nuts over it and USA Today called it “the kind of book that gets handed down.” The novel centers on the relationship between Lily and Ryle, a young newlywed couple who live in Boston.

Hoover’s writing is being touted as part of a resurgence of romance writing, but It Ends With Us is not a romance novel; it’s a celebration of toxic masculinity.