Then + Now: Binaca

Binaca Advertisement

This Binaca ad (left) we found in the the April ’73 issue of Ms. seems incredibly wholesome–and feminist–compared to this ad in Rolling Stone (right) that Ms. ran as a “No Comment” in our most recent issue.  It’s too bad Binaca now believes in “sex sells” over “sisterhood sells”…

See more Then + Now comparisons. 

About

Erica Shultz is the digital production artist at RVCA in Costa Mesa, California. She spends her free time reading, making zines & comics, and playing drums. Follow her comics on Instagram or check out her website.