Realistic depictions of women and girls make good business sense.
For generations, Jean Kilbourne’s documentary film Killing Us Softly: Advertising’s Image of Women has been transforming consciousness by revealing how the advertising industry promotes impossible beauty norms to make women insecure so they will buy products. To mark the 40th anniversary of the film, feminists across the generations gathered at Smith College to celebrate Kilbourne’s legacy.
This year marks the 40th anniversary of Jean Kilbourne’s pioneering film, “Killing Us Softly,” which examined how images of women in ads influenced how society views women. At a recent event at Smith College, she explored the impact of her work, and the fights that remain in ending media sexism.
Any ad “which implies an idealized, gender-stereotypical physical appearance” or shows “a man or a woman failing to achieve a task specifically because of their gender” will now be banned in the UK.
A new ban on sexist and racist advertising in public spaces will go into effect this month after Stockholm’s city council voted to approve the measure in June.
UN Women and Unilever have launched the Unstereotype Alliance—an initiative to drive away harmful gender stereotypes and sexism from large industry advertisements.
Imagine one toy aisle that encompassed all types of doll, irregardless of gender. No pink-and-fluffy vs. dark-and-angry divide. More variety, color and choice.
The decision marks yet another appointment putting those who intend to do their best to dismantle or obstruct progress in positions of power.
Reprinted with permission from Jennifer Moss About 10 years ago when the Internet bubble popped, I took up a new career to pay the rent. I had a good camera, […]
Department store Bloomingdale’s came under fire this week after customers discovered a highly questionable ad in its holiday catalog, and called out the retailer on social media. Decked out in clothing […]