H&M: Where Pseudo-Sustainability Meets Diversity Porn

The world’s second largest fashion retailer recently made a deliberate move to attract members of the world’s second largest religion, and people have taken notice. More specifically, H&M featured a Muslim hijabi woman for a split second in this video advertising spot that deftly disguises a sly cost-saving measure as an eco-friendly call for “sustainable fashion.” The […]

No Comment: “Skinny People Eat Skinny Pasta”

If you live in Los Angeles, you’re probably used to seeing billboards featuring barely dressed, thin, gorgeous models all over town. And if you’ve been paying attention recently, you may have seen those same models being used to advertise pasta—yes, pasta. With billboards now up in the L.A. area, new food brand skinnypasta has moved its marketing campaign out of […]

Hoodwinked by Pandora

Just in time for Mother’s Day, Pandora jewelry has released a video ad entitled “The Unique Connection” featuring a group of children who, when blindfolded, are able to single out their mothers from a crowd using scent and touch. Set to Joshua Radin’s folky “Celebrate Her,” the moms watch anxiously as the children hesitatingly stumble […]

The 10 Most Feminist Ads of 2014

The last year was full of advertisements highlighting smart, strong women and men that defied traditional gender roles. While advertisements are—at their core—just marketing ploys for our chronically capitalist society, this year’s ads highlight the palatable version of feminism that’s taking the country by storm. Feminism’s popularity is rising, so media campaigns are catering to the […]

We Heart (and Question): New Commercial from Always

Last week, Always released a new commercial that challenges the notion that doing something “like a girl” means anything less than doing it well. The ad first features people who are supposedly auditioning for a commercial. When the director (who is a woman) tells them to “run like a girl” or “fight like a girl,” […]

Dove Has A Beauty Problem

In April, I posted Dove’s Real Beauty campaign video on my Facebook with the caption, “You’re more beautiful than you think.” At first glance, this video seemed comforting, almost therapeutic as an antidote against our airbrushed versions of beauty typified by Hollywood and glossy magazine covers. Instead of telling women to lose weight, apply makeup correctly […]