This is the second part in a series about how girls and women can navigate a culture that treats them like sex objects. (Part 1 can be found here.)
Sexual objectification is nothing new, but this latest era is characterized by greater exposure to advertising and increased sexual explicitness in advertising [PDF], magazines, television shows, movies [PDF], video games, music videos, television news, and “reality” television.
In a culture with widespread sexual objectification, women (especially) tend to view themselves as objects of desire for others. This internalized sexual objectification has been linked to problems with mental health (clinical depression, “habitual body monitoring”), eating disorders, body shame, self-worth and life satisfaction, cognitive functioning, motor functioning, sexual dysfunction [PDF], access to leadership [PDF] and political efficacy [PDF]. Women of all ethnicities internalize objectification, as do men to a far lesser extent.
Beyond the internal effects, sexually objectified women are dehumanized by others and seen as less competent and less worthy of empathy by both men and women. Furthermore, exposure to images of sexually objectified women causes male viewers to be more tolerant of sexual harassment and rape myths. Add to this the countless hours that some girls/women spend primping to garner heterosexual male attention, and the erasure of middle-aged and elderly women who have little value in a society that places women’s primary value on their sexualized bodies.
Theorists [PDF] have contributed to understanding the harm of objectification culture by pointing out the difference between sexy and sexual. If one thinks of the subject/object dichotomy that dominates Western culture, subjects act and objects are acted upon. Subjects are sexual, while objects are sexy.
Pop culture sells women and girls a hurtful fiction that their value lies in how sexy they appear to others; they learn at a very young age that their sexuality is for others. At the same time, sexuality is stigmatized in women but encouraged in men. We learn that men want and women want-to-be-wanted. The yardstick for women’s value (sexiness) automatically puts them in a subordinate societal position, regardless of how well they otherwise measure up. Perfectly sexy women are perfectly subordinate.
Widespread sexual objectification in U.S. popular culture creates a toxic environment for girls and women. The next two posts in this series provide ideas for navigating objectification culture in personally and politically meaningful ways.
Photo of Playboy Bunnies via Wikimedia Commons.