Author: Jodi Bondi Norgaard

Jodi Bondi Norgaard is an entrepreneur, author, keynote speaker, feminist advocate, and an expert in creating change and breaking gender stereotypes. She is the founder of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls line of dolls, books, and apps for girls, encouraging healthy and active play over beauty and body image. Her book,  More Than A Doll: How Creating A New Brand of Sports Dolls Turned into a Fight to End Gender Stereotypes , will be released Jan. 2025.

No, Harrison Butker, Women Aren’t Here to Serve You

A lot has been said (and none good) about Kansas City Chief’s kicker, Harrison Butker’s dystopian and controversial commencement speech at Benedictine College. There was a lot to dislike. He claimed abortion, IVF, surrogacy and euthanasia come from “the pervasiveness of disorder.” He trashed birth control and took a swipe at the LGBTQ community. 

What garnered the most attention was this: “I think it is you, the women, who have had the most diabolical lies told to you. Some of you may go on to lead successful careers in the world, but I would venture to guess that the majority of you are most excited about your marriage and children you bring into this world.”  

The diabolical lie we have been told is to stay in our lane. Those who believe that can expect us to run you off the road.

‘Turbocharge’ Gender Equality—Like Caitlin Clark

We are seeing success and the benefits of investing financially in women, but how can we fast track gender equality? How can we help the younger generation strive for equality? Maybe the answer is “The Caitlin Clark effect.”

On March 1, the The Star Tribune out of Minneapolis posted a heartfelt and moving op-ed by Dr. Asitha Jayawardena, a proud dad to two young daughters that went viral: “Dear Caitlin Clark … You’re amazing on the court—but that’s just the start of your influence.” 

Women’s Sports Are an Economic Force

Female athletes are making an impact on the court and, with the right opportunities, can make a significant economic impact off the court too. 

Sports fans of all ages are on to something big. The media can no longer bury the lead. Women excel in sports. Now companies and their brands need to see the writing—and the opportunities—on the sports page.