Author: Jodi Bondi Norgaard

Jodi Bondi Norgaard is an entrepreneur, author, keynote speaker, feminist advocate, and an expert in creating change and breaking gender stereotypes. She is the founder of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls line of dolls, books, and apps for girls, encouraging healthy and active play over beauty and body image. Her latest book is More Than A Doll: How Creating A New Brand of Sports Dolls Turned into a Fight to End Gender Stereotypes.

‘Three Dolls or Four Dolls’: Misogyny, Racism and the Lies We Tell Our Children

The media is casting Donald Trump as this year’s Scrooge after he doubled down on the need for high tariffs and fewer dolls in an interview with Kristen Welker. “I don’t think a beautiful baby girl that’s 11 years old needs to have 30 dolls,” he said. “I think they can have three dolls or four dolls.”

Clearly, this was an attempt to deflect from economic hardship (and buying dolls are the least of parents’ concerns when the price of essentials like car seats and strollers are soaring). Because, let’s be clear, girls didn’t create tariffs or supply chain crises. Yet, Trump finds it easier to belittle girls than to acknowledge the failures of male-dominated policymaking.

In Uncertain Times, We Cannot Stay Silent

Staying motivated and positive in these uncertain times is no easy feat. We are witnessing a full-fledged patriarchal meltdown, with women’s rights under threat, jeopardized or outright stripped away.

At a recent women’s conference, an attendee told me, “I’m waiting for someone to help us and tell us what to do.” My response? Don’t wait, because nobody is coming. Change starts with us. We are the ones we’ve been waiting for.

From Playtime to Patriarchy: The Role of Toys in Gender Inequality

This “toy problem” doesn’t end in childhood—it grows up with kids and follows them into adulthood. When toys restrict a child’s imagination about their possibilities, it stifles development and creates a ripple effect. The path to gender equality must begin at the earliest stages of life—when children first engage with toys, books and screens.

Jodi Bondi Norgaard explores this in her new book More Than a Doll: How Creating a Sports Doll Turned into a Fight to End Gender Stereotypes.

Michelle Obama to Men: Take Our Lives Seriously

In her first appearance on the campaign trail since her electric speech at the Democratic National Convention, former First Lady Michelle Obama pleaded directly with men to take women’s lives seriously this election.

“To the men who love us … I am asking you from the core of my being to take our lives seriously. Do not put our hands in the lives of politicians—mostly men—who have no clue or do not care about what we as women are going through.”

Children’s Interests, Ambitions and Skills Can Be Shaped Early On. The Toy Industry Has a Role to Play.

I recently had the honor of attending a roundtable meeting at The White House for toy and children’s entertainment leaders. As one of the organizers, our agenda included discussing initiatives to elevate inclusivity in the play space and break down gender stereotypes. The passion of female corporate leaders was apparent as we discussed how play helps children learn and develop a variety of skills: the importance of storytelling that allows kids to see themselves as they are, not how they are stereotyped, and the need for more diverse options in toys. Being “relegated to the sidelines” doesn’t start in our teens and twenties; it begins the moment a girl can hold a toy or book or watch a screen.

No, Harrison Butker, Women Aren’t Here to Serve You

A lot has been said (and none good) about Kansas City Chief’s kicker, Harrison Butker’s dystopian and controversial commencement speech at Benedictine College. There was a lot to dislike. He claimed abortion, IVF, surrogacy and euthanasia come from “the pervasiveness of disorder.” He trashed birth control and took a swipe at the LGBTQ community. 

What garnered the most attention was this: “I think it is you, the women, who have had the most diabolical lies told to you. Some of you may go on to lead successful careers in the world, but I would venture to guess that the majority of you are most excited about your marriage and children you bring into this world.”  

The diabolical lie we have been told is to stay in our lane. Those who believe that can expect us to run you off the road.

‘Turbocharge’ Gender Equality—Like Caitlin Clark

We are seeing success and the benefits of investing financially in women, but how can we fast track gender equality? How can we help the younger generation strive for equality? Maybe the answer is “The Caitlin Clark effect.”

On March 1, the The Star Tribune out of Minneapolis posted a heartfelt and moving op-ed by Dr. Asitha Jayawardena, a proud dad to two young daughters that went viral: “Dear Caitlin Clark … You’re amazing on the court—but that’s just the start of your influence.” 

Women’s Sports Are an Economic Force

Female athletes are making an impact on the court and, with the right opportunities, can make a significant economic impact off the court too. 

Sports fans of all ages are on to something big. The media can no longer bury the lead. Women excel in sports. Now companies and their brands need to see the writing—and the opportunities—on the sports page.