Beyoncé’s much-anticipated country album, Cowboy Carter, drops on Friday, March 29. Beyoncé’s immense success in country music is a clear signal that there is a huge audience for country music around the world, but that audience won’t settle for the music’s often conservative conventions. Black music and musicians are at the heart of country music, and recognition of Black women’s music on this scale is long overdue.
Beyoncé doesn’t need country music. But, if it’s going get the global traction the CMA and other parts of the industry desire, country music needs artists like Beyoncé.