There’s a reason Donald Trump’s 2024 presidential campaign is working hard to evoke nostalgia: People who are nostalgic—meaning, people who long for America’s “good old days”—were more likely to vote for Republican candidates in the 2022 midterm elections.
Trump’s nostalgia is more than simple retrospection. Trump’s appeal isn’t just about a better economic past or a more stable society. It serves as an evocation of a time in America when women and minorities had less power.