This Binaca ad (left) we found in the the April ’73 issue of Ms. seems incredibly wholesome–and feminist–compared to this ad in Rolling Stone (right) that Ms. ran as a “No Comment” in our most recent issue. It’s too bad Binaca now believes in “sex sells” over “sisterhood sells”…
Whoa! How did we get here???
Ah capitalist market forces! I wish there was a way to make sisterhood eternally attractive in the advertisement industry…
It’s easy, Fredrika. Just don’t assume everybody who sees an advertisement or buys a product is a heterosexual man.
Or that the only thing that motivates a heterosexual man is heterosexual sex.
hollytomlinson, that’s crazy talk! Next you’ll be telling me women buy steel-belted radials and men buy cleaning products!
very sexist