Newsflash: Maloney Re-Introduces Bill To Ban False Ads By CPCs

The Stop Deceptive Advertising Women’s Services Act (SDAW) is back on the table. Rep. Carolyn Maloney (D-NY) and Sen. Robert Menendez (D-NJ) have re-introduced the bill that would stop crisis pregnancy centers (CPCs)–anti-abortion-counseling offices that often masquerade as health-care providers–from using false advertising. SDAW would direct the Federal Trade Commission to declare it “an unfair or deceptive act” for a CPC to advertise as an abortion provider when in fact it does not provide any medical abortion services or referrals.

CPCs have been using deceptive advertising for years to entice women who are facing an unplanned pregnancy to seek counseling. They use billboards or ads with such lines as:  “Pregnant? Scared? You have options.” But pregnancy termination is never an option at “clinics,” which often give false medical information about the dangers of abortion. During a 2006 investigation of CPCs by the office of Rep. Henry Waxman (D-CA), staff members told undercover investigators that “abortion leads to breast cancer, infertility and mental illness.”

As Rep. Maloney points out, it’s hard enough for a woman to face an unwanted pregnancy without facing “the added stress of deciphering whether or not the clinic they choose offers legitimate medical services.” These deceptive advertising tactics are simply part of a larger theme within the anti-abortion community that women cannot be trusted to make their own reproductive decisions; instead, they need to be tricked and scared onto the “correct” path.

Two U.S. cities have already adopted Truth in Advertising for CPCs: The city of Baltimore passed a law last November that requires CPCs to post a sign stating they do not provide abortion services or referrals to abortion providers, and less than a year later Austin, Texas, followed suit. But SDAW would be the first piece of federal legislation to regulates the advertising of CPCs. It currently has 11 cosponsors in the House.

Above: Carolyn Maloney, from Flickr user World Economic Forum under Creative Commons  3.0


  1. Jacqueline says:

    Amazing news. Cheers to Maloney for her continued efforts to defend choice and access. I hope this passes. Women deserve to get medically accurate information about their reproductive health. Period.

  2. I went to one of those clinics when I was 19 and thought I was pregnant. They advised free pregnancy tests, and I didn’t have insurance at the time. I had no idea that they weren’t a real medical clinic. I wasn’t pregnant, but I sure did get a lecture about not being married. I came away feeling really awful about myself, and from someone who most likely worked for a church.

  3. WOO!

  4. Yay, Carolyn Maloney!!

  5. chococatsanrio says:

    As much as these centers suck, I don't see how this law could survive any sort of legal challenge– forcing a business to post what services they don't provide. Why can't these cities pursue charges of false or deceptive advertising with current laws?


  1. […] This post was mentioned on Twitter by Ms. Magazine, Beverly, Noelle W., Facts4Feminists and others. Facts4Feminists said: Bill To Ban False Ads By CPCs – […]

Speak Your Mind


Error, no Ad ID set! Check your syntax!