Ms. Turns 40–And Wonder Woman’s Back On Our Cover!

Forty years after Ms. thrilled feminists with its inaugural cover declaring “Wonder Woman for President,” the magazine once again features the iconic superhero. This time, Wonder Woman is striding down the streets of Washington, D.C., behind women marching to stop the attacks on their rights.

Wonder Woman has been an enduring symbol of women’s power. We could imagine no better way to urge women to use their own power–the power of their vote–to stand up for themselves and their rights in the coming elections.

The 40th anniversary issue of Ms.–available on newsstands October 2–examines what’s at stake for women in November, from access to safe abortion and birth control to economic security and workplace equity to Medicare and Medicaid and Social Security to protections against violence. We also provide a voters’ guide to key ballot initiatives and a look at the record numbers of women running for Congress.

The issue includes an essay from Ms. founding editor and feminist icon Gloria Steinem, reminding readers that the backlash to women’s progress these days is a reaction to the “frontlash”–the success feminists have had in changing laws and attitudes over the last 40 years.

So Ms. magazine is 40 years old, can you believe it!?! We’ve gone through eight presidents and four generations. The world population has nearly doubled.

Wonder Woman introduces the world to Ms. in 1972

And all the while, Ms. magazine has been there.

Women have gone from second-class citizens trapped in a “mystique” to fierce feminist warriors, fighting against gender oppression and on behalf of equal rights—both for themselves and for their global sisters.

And if you thought Ms. played an important role over the past 40 years—in the feminist struggles for reproductive rights, against rape and violence, for equal pay and educational opportunities, on behalf of civil and LGBT rights—just wait for the next 40 years.

We’ll still be dissecting the forces of opposition to women’s rights, from economic interests that profit at women’s expense to religious fundamentalists bent on maintaining a patriarchy. We’ll still be making an intersectional analysis of oppression, untangling the role not just of gender, but of race, class and sexuality.

We’ll be celebrating women’s progress here and around the world, and we’ll be working to uplift women who are challenged by poverty, violence and enforced ignorance. You can always count on us to sound the alarms and rally the troops.

As information sources are caught in the whirlwind of a digital revolution, and as the world thereby grows smaller, we intend to keep the voice of Ms. loud and large and clear. Want to know what feminism and feminists are up to? Read about it in Ms., whether in print or online. We’ve been your source for 40 years; watch for what we’re going to say next!

Want this fabulous new image of Wonder Woman on your wall? Join or renew your Ms. membership today and you’ll get a poster version of it as a premium, along with a year’s worth of Ms. magazine sent to your door!






  1. would be nice to mention the artist–did I miss it?

  2. Good to see the bullet-defying bracelets in full display on our 2012 War on Women Wonder Woman.

  3. Is Wonder Woman really the right image for Ms.? Or for women in general? With her little suit, beautiful white face and big breasts? Isn’t this how men want us to look? This is not how I see myself at all. Isn’t this just another scantily-clad icon?? It’s time to come up with a better symbol.

    • Wonder woman is a pretty but behind the pretty face is a warrior. If you look at the past wonder woman comics she lets no man look at her that way. No, she not look at her older comics she is a symbol.

    • Cindy Wilcox says:

      I agree with you Ann. I grew up with Wonder Woman and was enthralled with her as a strong female character back then but now I look at that picture of her and cringe. She’s wearing nothing more than a strapless bathing suit with gold bracelets and a gold headband and high heeled boots. I hope she doesn’t have to run too far in those heels. With most strapless bathing suits, if she runs more than 4 or 5 steps, her big boobs are going to flop right out of there. This really is a disgusting example of the very few female protagonists we ever saw when I was a kid and when we did see them, they were hyper sexualized in order to be more appealing to men. And this is the image adults pushed to children to be their heros. And people really have to wonder why women still have not achieved equality when this is what we had to look up to. And yet, I still do have to consider my generation to be luckier than the one before mine that didn’t have any female heroes portrayed in the media. Still, it is high time we had better protagonists and role models.

  4. Colleen McInerney Meagher says:

    To the Editor or?
    I am 86 years old and I have written a book entitled “The Golden Age of Women’s Polo 1930-1941”. When the women in California firsst started the first and only Women’s Polo Association they wrote to the men’s United States Polo Association in 1934 to ask for assisstance and the USPA wrote back and said: “we do not consider polo a women’s game”.
    The women started their own successful organization, and played 10 to 12 tournaments a year, one of which was the first U.S.Open tournament held in Golden Gate Park in 1937. with 130 outstanding women players, three of which reached a handicap of 8 goals.
    Durong World War II the Association turned their efforts to the War effort and their organization disbanded.
    In 1960,Sue Sally Hale disguised herself as a man for 20 years before the USPA discovered she was a women and fearing a law suit the USPA, who turned their backs on the women in 1934 had to allow women to now play with the USPA!
    My book consists of over 200 pages with 100 rare photos. Can you please give me some suggestions for a publisher?
    Sincerely, Colleen McInerney Meagher

  5. What font is used for Ms. on the Wonder Women cover from Fall 2012?


    PS – I have this poster hanging in my office for inspiration!


  1. […] zu revitalisieren. So zierte Wonder Woman 1972 mit dem Aufruf „Wonder Woman For President“ das erste Cover des Ms. Magazins, des ersten amerikanischen Frauenmagazins, das über Haushaltstipps hinausging und politische […]

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