A Star-Studded Virtual Cinco de Mayo Celebration Gives Back to Farmworkers During COVID

Cinco de Mayo calls for celebration, whether quarantining or not.

Today, Altísimo, a livestream Latin music and pop culture festival, can bring the Latin spirit to your laptop. All proceeds from the event will go towards the Farmworkers’ COVID-19 Pandemic Relief Fund, which helps over two million U.S. farmers whose work continues to keep food on U.S. tables.

Actress and activist Eva Longoria and iHeartLatino chairman and chief creative officer Enrique Santos will co-host the virtual festival—and will be joined by big name performers and celebrities such as Steve Aoki, Gloria Estefan, Luis Fonsi and Diane Guerrero.

The benefit concert focuses on the economic needs of farmworkers—who are doing essential work in the midst of a global pandemic yet do not have adequate resources to fight the pandemic themselves.

“As the country is learning, their work is critical, yet they and their work have not been properly valued,” festival organizers said in a statement.

Ms. spoke to Monica Ramirez, founder and president of Justice for Migrant Woman, one of the organizations that started the farmerworkers’ fund, in early April. The organization emphasized the factors that contribute to the farmworkers’ vulnerability to the pandemic, including a lack of health and safety measures and finding out about the virus too late.

“It is our hope that farmworkers are not forgotten or left behind,” organizers said.

Watch the festival through Facebook Live, YouTube, Twitch, Twitter and platforms like iHeartLatino’s radio stations and websites, starting at 5pm ET on Tuesday, May 5.


Fiona is a journalism student at the University of Southern California. When not in the office nor in class, she is often found photographing her friends, attending local concerts and eating sourdough toast.