For decades, antiabortion crisis pregnancy centers (CPCs) have preyed on vulnerable women, planting themselves next to abortion clinics to misdirect and confuse women seeking abortion care. Now, as telehealth abortion is becoming a more common way to access abortion care—accounting for one in four abortions in 2024—the CPC industry is moving to sabotage this vital option, especially for women living in states with abortion bans and restrictions. The two-billion-dollar CPC industry is now developing telehealth strategies to mislead women seeking telehealth abortion and divert them away from legitimate providers.
Many CPC websites feature pop-up chats purportedly offering consultations with nurses. What’s new today is that more and more CPCs are marketing themselves as telehealth providers, claiming to offer appointments with medical professionals.
“CPCs target the most vulnerable—young people, uninsured and underinsured people, women of color and immigrants—the very people with the fewest options and greatest barriers to abortion and all reproductive healthcare,” said McKenna. “As our country faces worsening maternity care deserts, provider shortages and devastating cuts to the reproductive healthcare safety net, pregnant women and teens need honest, evidence-based care more than ever, not ideologically driven pseudo-health care.”