New Ad Creates ‘Permission Structure’ for Men to Support Harris

Among the most memorable ads of the political season are a pair of 30-second spots with explicitly gendered themes featuring voiceovers from two of America’s most beloved movie stars. The ads each play on the idea of “permission structures,” the assumption that voters sometimes need to be given permission to vote for a candidate or party that is not popular with their social group.

During this election cycle, Democrats and Democratic-aligned groups seem finally to have figured out that they need to respond, in part by creating a special kind of permission structure for men to support them. Permission for men to vote for their values and conscience just might make a difference in what promises to be a very close election.

Feminist Future, or Return of the Strongman? The Young Men’s Vote and the Fate of the Nation

The political commentariat has paid more attention to gender during this campaign cycle—especially masculinity—than ever before.

The roots of this gap preceded Trump’s entrance into presidential politics, but the larger-than-life presence of the misogynous and bombastic blue-collar billionaire has widened and deepened the gap into a chasm. It’s especially notable among 18-29 year-old voters, where a recent Harvard poll showed a 30 point difference between young women and men’s support for Harris.

As we get closer to Election Day, a key question for Democrats is whether Democratic-aligned organizations, and the Harris-Walz campaign itself, can provide substantive policy proposals—like support for entrepreneurship, funding for technical colleges and job training, marijuana decriminalization and “freedom” messaging on abortion rights—and stronger, more assertive messaging that speaks directly to young men.

Tim Walz’s DNC Speech Was a Masculinity-Themed Populist Pep Talk

Democratic vice presidential nominee Tim Walz introduced himself to the country with a rousing acceptance speech at the DNC. He used blunt, evocative language as one might expect from a man who’s been a high school teacher, Army master sergeant, football coach and politician.

Once he had established himself as a powerful, confident man and assertive leader, Walz was ready to pivot to Kamala Harris’ qualities of leadership and why he supports her, helping her to rebuild her identity as a tough prosecutor. Perhaps more than anything, this is the role that Walz plays on the Democratic ticket. His very presence and persona says to men—including some fairly traditional white men in the Midwestern battleground states—that Kamala Harris is someone they, too, can and should support. 

Right-Wing Criticism of Tim Walz’s Military Record Is Really an Attack on His Manhood

When right wing activists and media personalities (falsely) accuse Tim Walz of deliberately misrepresenting his military record, they’re not just attacking his honor and integrity, and therefore his character. The actual—although unspoken—target of the attacks on Walz’s career in the Army National Guard is his masculinity.

The reason is straightforward: Military service confers a certain kind of masculine street cred on men who wear the uniform. As a result, when a male candidate has a record of service—especially if he’s a Democrat—right-wing operatives make it a point to plant seeds of doubt about whether they were truly worthy of that respect. It’s a battle tactic in the political war. The ultimate goal is to punch holes in the “real man” credentials of someone like Walz, and thereby undermine his popularity with men.

Harris Just Made Gender Visible in the 2024 Election—But It Was There All Along

Now that Joe Biden has announced his withdrawal from the 2024 presidential race and endorsed Vice President Kamala Harris, the salience of gender as a critical factor in the contest for the presidency will rise quickly to the surface. But gender is always present in those campaigns—whether or not it’s visible.

Unfortunately, many commentators in mainstream and progressive media seem not to understand—or want to discuss—the deeply gendered nature of presidential campaigns or the presidency itself. This glaring deficit in political analysis was on full display in coverage last week of the Republican National Convention.

The Upcoming Presidential Debate Is Really a Masculinity Contest

The GOP and its mouthpieces in conservative media repeat constantly that Trump and MAGA are the natural home of “real men,” who are the only ones that have what it takes to protect and defend this country.

By contrast, Biden embodies a wonkish, managerial masculinity that is calm, measured and empathetic. But that matters very little in terms of how he will be judged on his debate performance. What will matter is his energy level. His assertiveness and aggressiveness. The way he responds to Trump’s verbal aggression and bullying behavior. Whether or not he “scores points” in verbal repartee. In other words, the way he performs his “manhood.”

Men Need a New Narrative. The Future of U.S. Democracy Depends on It

Regressive ideas about manhood underlie the anti-democracy movement plaguing the U.S. Men whose politics are to the left of center can do their part to counteract the right’s success in playing identity politics with white male voters.

Here’s where we start.

(This article originally appears in the Spring 2024 issue of Ms. Join the Ms. community today and you’ll get issues delivered straight to your mailbox!)

Taylor Swift Is a Threat to the Right—and So Is Travis Kelce

The right is worried about Taylor Swift—and they are right to be. Her influence on millions of young women is legendary, and the way she chooses to wield this influence could make a difference in a close presidential election this November, not to mention electoral battles in years to come.

But there’s another reason MAGA should fear Swift’s cultural power in this volatile political moment. It has to do with Kelce, and the impact he could possibly have on young men.

Travis Kelce, especially if he votes Democratic, profoundly disrupts the right-wing appeal to (white) male identity.

What Boys and Men Can Learn from Ken

The Barbie movie reveals one of the patriarchy’s dirty little secrets: Not only does the patriarchy exclude and punish women; but it also harms men who don’t meet the very narrow definitions of ‘manhood’ that are most favored.

Millions of men have already seen the movie and enjoyed it immensely. This success is a testament to our ability to laugh at ourselves and some of the less attractive features of male-dominated cultures, without crying foul and embracing an unearned victim status.

Football Legend Jim Brown’s Legacy Includes Serial Abuse of Women

When football legend and civil rights icon Jim Brown died at 87 years old on May 18, commentary about his life and legacy downplayed his long history of violence against women.

One of the extraordinary ironies of Brown’s life is that he was a Black man who, in the face of stinging racism, demanded to be treated as a full human being who was “not going to be pushed around or disrespected.” But he allegedly did just that, and worse, to many Black women.