
In late January, Target announced an end to its diversity, equity and inclusion (DEI) program in response to external political pressures and as a preemptive measure to avoid potential legal or financial repercussions under the Trump administration’s executive orders cutting DEI from the federal government.
Now, in the season of Lent, Black faith leaders are calling for a 40-day “fast” from Target, urging people to boycott the retail giant to protest its caving to the federal government’s anti-diversity rhetoric. So far, more than 100,000 shoppers—many involved with Black churches—have joined the pledge to abstain from shopping at Target for 40 days. Target stock is already down 57 percent.