From the Stacks: Keep Her Where She Belongs

This ad for shoes was featured in Playboy magazine and reprinted in the No Comment section of Ms., December 1974. Aside from the fact that the footwear looks curiously androgynous and fit for a Pilgrim, what can we make of the slogan, “Keep her where she belongs…”?

She belongs naked on the floor admiring your shoes?


Alexandra was a 2010 editorial intern at Ms. who helped launch the Ms. Blog. She is from Climax, Minnesota and has written for the Grand Forks Herald, the University Chronicle, the St. Cloud Times and Ms. She is now copy-editing for Live Nation/Ticketmaster, and is looking for employment in nonprofits, journalism/PR and/or women's rights. Check out her resume at!