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In the middle of the Eagles vs. Chiefs Super Bowl game, Nike’s “So Win” ad encouraged women to take control not just on the playing field but in the narratives that surround women in traditionally male-dominated fields, such as sports.
A voiceover from Grammy-winning rapper Doechii echoes frequent limitations leveled at women in sports and in life (“You can’t be demanding,” “You can’t dominate,” “You can’t be emotional”) before urging women, “Whatever you do, you can’t win … So win.”