Sexual Objectification, Part 1: What is it?

This is Part 1 of a four-part series on sexual objectification–what it is and how to respond to it. The phrase “sexual objectification” has been around since the 1970s, but the phenomenon is more rampant than ever in popular culture–and we now know that it causes real harm. What exactly is it, though? If objectification […]

No Comment: Lush Protests Torture of Animals with Simulated Torture of Woman

We’ve long ceased to be surprised by PETA’s tendency to fetishize violence against women and objectify us in their ad campaigns. But now Lush, the British cosmetics chain we thought was ethical and progressive, has decided to follow suit. The company is circulating a video of a publicity stunt–oops, we mean, “performance art”–filmed at its flagship U.K. […]

No Comment: “Not an Attractive Woman”

Under direction of its new ad agency, Droga5, the makers of U.K. beer Newcastle Brown Ale have invested in their first national TV spot. Launched April 2, the “No Bollocks” ad appears at first to be a dull and drawn out demonstration of the beer brewing process. But … wait for it … there’s a […]

The Stories of “Mad Women”

There’s a moment in an episode of Mad Men last season when Don Draper’s newest secretary, Megan Calvet, sidles up to him, bats her eyes, and admits that she’d like “to do what you do or what Miss Olson does.” For a moment, it seems like a bold move–a woman at the show’s fictional advertising […]

No Comment: PETA Doesn’t Want You to Wear Your Own Hair, Either

Many of the issues we deal with here at Ms. are very cut-and-dry. Legislation to let a woman die on the hospital floor? Anti. The female orgasm (and woman-positive sex education)? Pro. Affording fetuses more rights than women? Again, anti. Then there’s ending exploitation and cruelty towards animals…Okay, we’re with you there… by exploiting women? […]